About Jo Champ

Designed in Durban. Made in South Africa. Made for you.

Jo Champ is a proudly South African womenswear label, founded in 1991 in Durban, South Africa. Every Jo Champ piece begins at our Durban North studio, where our collections are thoughtfully designed and made in-house. From the first idea to the finished garment, we are involved in every detail, creating clothing with considered silhouettes, beautiful fabrics and a timeless approach to style.

We believe great fashion doesn't need to be complicated. It should be easy to wear, easy to love and made to become part of your everyday wardrobe. Our collections are designed with real women in mind, creating versatile pieces that can take you from everyday moments to occasions worth dressing for.

Made locally, with purpose

Being proudly South African is at the heart of Jo Champ.

We design and manufacture locally from our Durban studio, allowing us to remain closely involved in the making of every garment and to support skilled craftsmanship here at home.

For us, local production isn't simply where our clothing is made, it is part of who we are.

Fashion for every woman

Jo Champ is proudly available in sizes 32–50.

We believe women deserve beautifully designed clothing across a wider range of sizes, without compromising on style, quality or confidence.

Our collections are created to celebrate women as they are, with thoughtful designs made to feel as good as they look.

Designed to be lived in

We don't believe clothing should be saved for a special occasion.

Our pieces are designed to be worn, loved and lived in, from everyday dresses and versatile separates to those pieces you reach for whenever you want to feel your best.

We create fashion with longevity in mind: pieces that can become favourites in your wardrobe and return to season after season.